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We operate
brands
that move culture.lifestyle.streetwear.sport.

SPORTLUX is a global independent group operating multiple iconic lifestyle and streetwear brands through an integrated model spanning strategy, design and distribution. 

Luxury, streetwear and sport used to move in separate worlds. Now they move as one and we turn that shift into scale.

The shift

The same person wants the workwear jacket, the runway sneaker, and the heritage shirt, and expects all three to keep pace with culture, not the seasonal calendar.

The model

We take licensed brands and build the engine around them: product, market, supply chain, and distribution, so they scale without losing their voice.

The ambition

Born in Dubai, building across Europe, APAC and the Americas. Five brands today, one platform and the discipline to add more, at the speed of culture.

01
How we operate
Product

What gets made.

From trend research and creative direction to collection merchandising and product development, we build ranges that stay true to each brand’s DNA while staying ahead of culture.

Distribution

Where it lands.

We work with curated partners across wholesale, retail, and e-commerce in EMEA, APAC, and the Americas. We always find the right door for every brand.
Engine

What scales it.

Operations, data, and supply-chain infrastructure that make each brand accessible worldwide, paired with targeted marketing to grow awareness and amplify impact at scale.
02
Key figures
5
Offices
100+
Employees
3
Regions
03
Brands
04
Careers

Be part of what's next.

Great companies are built by great people. We back talent, creativity, and ambition. We give them a global stage to build on.

Join us. Grow with us.

Open roles across product, sales and operations in Dubai, Mendrisio, London, Milan and New York.

05
Newsroom